How to Hit $60K/Month With Your App

Build Your Waitlist Through Educational Content

Post educational content on LinkedIn that addresses your audience's biggest problems without directly promoting your product.
Use edu-selling by teaching people what they need to know and subtly showing how your tool provides better results.
Avoid call-to-actions in your posts - focus on creating awareness and capturing mindshare instead.
Answer specific pain points your ideal customers face, building trust through valuable insights.

Post four times per week focusing on quality over quantity to avoid overwhelming yourself.
Use three content pillars: educational content, storytelling, and sales-generating content like lead magnets.
Target two audience types: your ideal client persona (ICP) who will buy, and your ideal follower persona (IFP) who will engage and potentially convert later.
Create one lead magnet using simple tools like Google Docs or Loom videos, offering valuable content in exchange for email addresses.

Begin warming up your list four weeks before launch by addressing objections and building trust.
Send over 10 emails before your actual product launch, focusing on education rather than selling.
Emphasize the problems your audience faces and explain why your solution is different from free alternatives.
Build urgency, scarcity, and desire for a product people haven't seen yet.

Conduct beta launches to your waitlist only, not to the general public.
Create scarcity by limiting spots (like 500 available) to encourage faster decision-making.
Offer lifetime discounts to early adopters, making them feel exclusive and incentivized to act immediately.
Make your product unavailable for direct purchase - require waitlist signup to build FOMO.

Conduct LinkedIn Lives or Zoom webinars following a three-part structure: 20 minutes of education, 20 minutes of product walkthrough, and final section pitching the product.
Show up as a human so people connect with your personality, mannerisms, and authenticity.
Create simple posts announcing your live sessions to drive signups and notifications.

Schedule VIP onboarding calls with early customers to ensure they understand and use your product correctly.
Record these calls to identify patterns, bugs, and issues for rapid product iteration.
Offer direct access to founders through personal phone numbers for ongoing support.
Turn satisfied early users into evangelists who promote your product organically.

Build a personal brand on LinkedIn where decision-makers congregate and competition remains low.
Grow your email list before you need it - social media platforms can disappear, but email lists remain yours.
Do things that don't scale initially, like personal customer support, to scale faster later.
Remember that most software failures happen because users don't understand the product, not because it doesn't work.